Case Study

A Voice in the Noise



The California Department of Public Health (CDPH) needed to support the Let’s Talk Cannabis awareness campaign. Our story would tell parents, mentors and others the need to have a conversation with young people in their lives - so that they can make safe and informed choices. In a world with so much noise, how can our message stand out?


The Result

  • Over 5 million views in under 3 months on YouTube