Case Study

A Voice in the Noise

 
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Challenge

The California Department of Public Health (CDPH) needed to support the Let’s Talk Cannabis awareness campaign. Our story would tell parents, mentors and others the need to have a conversation with young people in their lives - so that they can make safe and informed choices. In a world with so much noise, how can our message stand out?

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The Result

  • Over 5 million views in under 3 months on YouTube